Genre
News Commentary
This article will make a critical argument based on the unfair ticket purchasing process for live performances in Australia, which could have an impact on the trustworthiness and support of celebrities and their fans.
Story and Angle
This commentary mainly explores the underlying contradiction between the long-standing issues in Australia’s live performance ticketing system and the trust of fan communities.
In mid-2023, Taylor Swift’s Eras Tour pre-sale in Australia caused widespread frustration due to Ticketek crashes, long queues, and fans being locked out despite waiting for hours. In April 2025, Lady Gaga’s Australia concerts sparked fresh anger after ticket prices surged unpredictably due to “dynamic pricing“.
The core of the issue lies in this: the primary consumers of large-scale music performances are fan communities. While the live performance industry claims to put fans first, persistent problems surrounding concert ticketing remain unresolved. When fans are unable to smoothly access the concerts they care about, the industry risks losing the trust of its key audience. Growing backlash from younger fans and online communities reflects a rising awareness of — and demand for — transparency and accountability in the industry’s practices.
Target Publication and Target Audience
1.Target Publication: The Guardian Australia – opinion section
The Guardian Australia is known for its advocacy journalism and long-form social reporting. Journalists often publish international or social viewpoints, offering in-depth analysis of societal issues. One of its most distinctive features is allowing readers to comment on articles. These characteristics align well with the theme and format of this proposal.
2.Target Audience:
The potential target audience for this article is individuals aged 18 to 55 who enjoy attending concerts or work in the live performance and event management industry. They are digitally literate readers who value the protection of consumer rights.
Sources of Information
1. Interviews：Conduct opinion-based interviews with relevant fan groups or community clubs (e.g., Swifties or Little Monsters x groups) to gather personal experiences and perspectives.
2. Search online messages about Australian performance in order to get a multi-angle understanding of the news.
- Background in the Australian performance management industry
- The official explanation of “dynamic ticket prices” on the official website of the ticketing platform（such as ticketmaster)
3.Reactions from fan communities on social media platforms (X, Twitter, Reddit) regarding this incident.
- Public Views on “Dynamic Ticket Prices” on social networking platforms (taking Reddit as an example)
- Some screenshots, emojis and popular posts can help reflect the collective emotions of fans.
Popular posts about "Dynamic fares"
Multimedia, Hypertext and Interactivity
Embedded links:
1.Articles from online news sites such as ABC and Punkee about digital ticketing and dynamic pricing.
2.Government reports or press releases from state authorities on ticketing regulation, and company statements from ticketing platforms.
3.Try to find video resources related to the soaring ticket prices of performances in Australia
Images:
1.Screenshots of dynamic ticket pricing
2.Fan reaction memes/posts from social media groups
Interactivity:
1.Add keyword tags: #dynamic pricing#ticketing#consumer rights#Taylor Swift#Lady Gaga
2.Create a poll widget: Have you experienced a similar situation as described in this article? (Yes / No / Other)
3.Invite readers to comment and share their own ticketing experiences
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