Even a high-quality news piece, like The New Daily’s coverage of the recent shark attack, can benefit from small improvements. What simple adjustments could make this story more engaging for readers?
Optimizing the headline
Although the headline “Fin Circling: Shark Attacks Surfer in Chest-Deep Water” sparks curiosity, it lacks the specific location of the event such as Esperance. Geographic information can help attract local readers and improve search engine rankings, especially for news events.
Starting the headline with ‘Shark Attack’ and ‘Surfer’ makes the key elements clearer and more engaging for target audiences like surfers.
Improving context
As a way to help readers better understand the severity of the current incident and to appeal to readers who are concerned about shark attacks, beach safety, natural disasters, it’s necessary to mention the shark attacks in Australia and review other similar incidents cited in The New Daily’s coverage.
Adding visual elements
By adding a simple map marking the location of a shark attack and its nearby waters in the coverage, it can help local readers or those familiar with the area make connections and increase the relevance and impact of the story. Additionally, a simple animated simulation of a shark’s fin hovering in the water would give the story more visual impact.
‘Fin circling’: Shark attacks surfer in chest-deep water (thenewdaily.com.au)
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