WAtoday’s coverage of the AI deepfake scandal at Bacchus Marsh Grammar raises concerns about emerging forms of cyberbullying but could be improved in its online presentation in the following ways:
1. Hypertextuality
The article focuses on AI deepfake and its risks, but the introduction lacks background context, which may confuse readers unfamiliar with the subject. Although a brief explanation appears near the end, placing it earlier would improve clarity. Adding hyperlinks to key aspects of AI deepfake technology would provide essential background support and enhance accessibility.
2. Visual Representation
The article’s main and only image features a building of Bacchus Marsh Grammar, with its emblem and name visible. Although the scandal occurred at this high school, it is not the source of AI deepfake. The misuse of AI and its impact on victims should be the primary focus of the report’s visual elements. Thus, the visual presentation of the report does not have a strong correlation with its central theme and may mislead readers about its key focus. Replacing it with visuals illustrating deepfake-related harms would be more appropriate.
3. Multimedia & Readability
The nearly 700-word report contains only one hyperlink and lacks formatting, making it lengthy and hard to read. Adding news videos and data visualisations related to the case could enhance engagement and improve readability while bolding key points can further capture readers’ attention.
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