https://www.crikey.com.au/2025/03/07/gender-pay-gap-media-industry-news-corp/
Here are two suggestions for improving audience engagement in this news.
It is significant to consider revising the structure. The paragraphs in the article are excessively lengthy and contain a high information density. The content should be segmented into more digestible sections using subheadings. For instance, introducing an overall data section within the key data segment would allow for a concise presentation of salary gap percentages for each media industry; summarizing a industry response section, separately combing through official statements on the gender pay gap from News Corp, Sky News Australia and others. This will assist readers in quickly identifying the main points.
Enhancing audience interaction is equally essential. In addition to setting up social media sharing buttons at the beginning of the article, it should proactively lead readers to share their experiences or opinions in the comment section, fostering community dialogue with questions. For instance, a simple poll asking, “Should News Corp tie executive bonuses to closing the gender pay gap?” could gather immediate reader feedback; a comment asking, “Share your experience: Have you witnessed pay inequity in media companies?” invites participation.
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