In the original article, BBC reported Cyclone Alfred and its impact, using videos, images, and quotes from the Prime Minister, NSW governor, and police. However, several factors could help to improve its online delivery.
Firstly, the advertisement on the top of the page could lead to distraction and a high bounce rate. Replacing it with a picture of Cyclone Alfred could help engage the audience.
Secondly, interactive content can help expand the reach of this report. Interactive maps showing real-time affected areas, flood levels, power outages, and recovery efforts can provide more timely and effective information that appeals to target audiences such as people in affected areas and climate experts.
Thirdly, including interviews with local residents and eyewitnesses or social media content such as photos and videos from them will increase authenticity, immediacy and emotional engagement. Audiences will have more direct access to different voices, enriching their understanding of the experience behind the disaster.
Finally, the story can be more organized and readable by adding subheadings, which makes it easier for the audience to find the parts they are interested in. Furthermore, hyperlinks to related news reports can also be added to the content to give readers a more comprehensive picture of the development of the cyclone event.
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