Away from home, many Chinese who live currently in Australia tend to purchase Australian products for their relatives and friends in China. This generates a burgeoning career, daigou. The word “daigou” is from China, which means the person who does the business as well as the behavior. When you get into a pharmacy, most of the customers are daigous, who are busy on looking for the products holding a long list. With advanced information technology, daigou expend the business scope to the social media followers on different platforms. It is reported by China Internet Network Information Centre (CINIC) that in 2005, averagely, every online shopping users spent 5630 RMB on daigou. Australia, which occupies 18.6%, is the fourth most beneficial country after America, Japan, and Korean.
In the digital age, e-commerce develops swiftly, more and more brands engage in the popular e-commerce platforms such as Tmall with their own official flagship store to sell the products to Chinese customers. Meanwhile, Australian products are increasingly introduced in China and are sold offline. Can daigous survive and thrive under the pressure from every perspective?
This feature news analyzes the current situation and the dilemma faced by Chinese daigou in Australia based on the interview of some experts in the industry and research on the materials. The content of this job, the guideline of the business, the organizations of the industry and the profits and risks of daigous are taken into account. The purpose of the news is to find out can daigou be a reliable job to make a living for Chinese in Australia.
Publication and target user group
The news can be an introduction to this business to the ones who want to step into the industry or the beginner in addition to the descriptive news to illustrate the rising career for the public. Therefore, the article can be published on various platforms Australian brands’ Wechat account and website, Australian daigou hub website and Australian daily newspaper.
Sources of information
The interviewees are the experts of the industry including one who does her own daigou business as well as works in an Australian company running a daigou online platform called Daigou Sales, one from Australian China Daigou Association (ACDA), and an international student who is doing daigou.
The academic journals are also used to refer. Such as Rise of China’s army of ‘personal shoppers’ and Daigou: Why China Is Tuning in to Live Streams from Aussie Shops. Moreover, The conversation also has published an article on the same topic.
Ideas for multimedia, hypertext, and interactivity
The interviews would be recorded by photos and audio. As a direct presentation of the situation of daily job of daigou, the condition of interviewees daigou would be filmed and took photos with their permission. The descriptive answers of interviewees would be presented as audio to convey the context and emotion to the audiences.
Australian businesses urged to embrace booming daigou industry | SBS News. (2018). Retrieved from https://www.sbs.com.au/news/australian-businesses-urged-to-embrace-booming-daigou-industry
Chinese personal shoppers have created a new type of retail store in Australia. (2017). Retrieved from https://theconversation.com/chinese-personal-shoppers-have-created-a-new-type-of-retail-store-in-australia-86844
Korporaal, G. (2017, Sep 25). Rise of China’s army of ‘personal shoppers’. The Australian Retrieved from http://ezproxy.library.usyd.edu.au/login?url=https://search-proquest-com.ezproxy1.library.usyd.edu.au/docview/1941995311?accountid=14757
Shopping in Australia, while in China. (2016). Retrieved from http://www.bbc.com/news/business-37584730
Zhou, C. (2017). Why China Is Tuning in to Live Streams from Aussie Shops. Retrieved from http://kns.cnki.net/KCMS/detail/detail.aspx?dbcode=CJFR&dbname=CJFDLASN2018&filename=DXYY201712003&v=MDI1NzZVTDNPSVRYU2Q3RzRIOWJOclk5Rlo0UjhlWDFMdXhZUzdEaDFUM3FUcldNMUZyQ1VSTEtmWXVab0ZDam4=Reference