Comparative Analysis of Hindustan Times a Mainstream News Publication vs VOX a Digital Born Publication

Journalism Analysis based on Bradshaw's Basic Principles of a similar story between Hindustan Times and VOX- 'Trumps tweets about air strike in Syria'

Trumps comments and tweets about the ongoing war in Syria, is being covered all around the world, published on both mainstream online news publications and digital born services.

Hindustan Times and VOX has both covered the above story and will be compared on their online presence and presentation of the story.

Online Background

Hindustan Times

Hindustan Times, HT for short is an Indian English-language daily newspaper founded in 1924, during the Indian Independence movement where Hindustan was the historical name for India, by Rajya Sabha M.P. The English daily- Hindustan Times is based in Delhi the capital city of India and is one of the biggest publications in India (About us,

Hindustan Times has 3.7 million readers across India. The Ranking on the online news is globally- 1997, nationally-106 and categorically-309 (Hindustan Times, similar

Screen shot: Hindustan Times Rankings- By Similar Web Analytics.

Vox was founded by Ezra Klein, Mellisa Bell and Matthew Yglesias in 2014, they were launched by Vox Media. Vox is an American online news and opinion website and is known for their concept of explanatory journalism (About us,

Screenshot: Vox rankings- By Similar Web Analytics.


They are ranked globally, nationally and categorically 3059, 811 and 29 accordingly (Vox, similar

 Vox User Demographics

Their audience consists of 57% male to 43% female. Their highest age demographic of 21% are aged 35-44, with ages 25-34 with 20%, portraying vox targets millennials (Vox,

Screenshot: Vox User Demographics- By

Online Presentation

Analysis of Hindustan Times News Story

Trump says Syria attack ‘very soon or not at all’– By Yashwat Raj April 12, 2018

The article will be analysed through the basic principles of web writing by Bradshaw (Bradshaw and Rohuma, 2017).
In terms of brevity the article is short and concise, the story is mainly factual and is to the point. The article quotes multiple tweets Trump made regarding the war in Syria, this elongated the article and made it chunky which decreases scannability.

Instead of quoting the tweets the article could have included images of the tweets, this would have reduced the length of the paragraph and shorten the sentences.  This would have also increased the multimedia present in the article. The article contained one image of Trump that can only be seen partially above the fold (Martin, 2018).

Screenshot: Hindustan Times image above the fold.

More images would have helped break up the text in the article as well as maintained the interest and focus of the reader. Links to the pages of the tweets would have increased the flow of the article and the readers would have had the opportunity to write comments regarding the tweets; increasing interactivity or the article as well as would have created buzz.

Hindustan Times not being a digital born news publication was surprisingly adaptable, which brings is to the second principle of Bradshaw- Adaptability (Bradshaw and Rohuma, 2017). The page was designed well, throughout the article the reader would have been  able to share the article to multiple social media platforms. The readers also had the option to mail and even print the article which shows that the author has included their readers aged above 30 who would prefer to mail the article as a method of sharing instead to sharing through social media.

Screenshot- Hindustan Times Sharing mediums

Bradshaw’s third principle is Scannability (Bradshaw and Rohuma, 2017), even though the article only consisted of a main heading and a subheading, the article did not lose aspects of scannability as the article is a news story and not a feature and therefore is naturally short and concise.

Hindustan Times did lose scannability however, through the lack on key search engine optimised words present in the article, which could have been furthered embedded and attracted more readers. The article was in some aspects quite boring as it only contained paragraphs of text, with the same font, which can cause the reader to loose focus and interactivity.

Interactivity Bradshaw’s fourth principle (Bradshaw and Rohuma, 2017) was not present in the article. Hindustan times did not contain videos or links. There are a number of tags at the end of the article that does not open on a new page which can be disengaging.

At the end of the article a comment section had not been provided for interaction. Linking to the last principle of Bradshaw, Conversation. With a lack of comment section the author did not give the readers the opportunity to generate conversation. With the ability to only share the article on social media, comments were not made and hence decreases the chances of the story creating further talk and buzz.

Screenshot: Hindustan Times lack of comment section. However tags have been provided.
Analysis of VOX News

Trump just tweeted that a strike on Syria is imminent– By Alex Ward, April 11 2018

Similarly, this article with be analysed through Bradshaw Basic Principles of web writing. Vox  news article clearly follows the Bradshaw’s basic principles of web writing.

The article has a clean white background that is not distracting. The article is short and concise, sentences used are short and the paragraphs doesn’t not exceed 4 lines. The text are broken up with images, screenshot of tweets as well as a small banner ad which does not disengage the reader from the article (Martin 2018). This shows the author has used a form of multimedia to increase the brevity and scannability of the text. Linking the tweets to Trumps twitter page allowed readers to read more about the tweets Trump makes.

Screenshot: Tweet from Trump shown in VOXs news article

Vox provides the readers to share the article with multiple social media platforms only at the beginning of the article. At the end of the article, even if the readers found the article interesting, there is a possibility that might forget to share it as a there isn’t a sharing mode at the end of the article.

The article does not allow the reader to print or download the article either, portraying lack of adaptability (Bradshaw and Rohuma, 2017). 21% of their readers according to the above VOX readers demographic are aged between 35-44, who might prefer to share the article through email or might even prefer to print it out.

Screenshot: Vox sharing mediums available only at the beginning of the page

The article consists of a clear unambiguous main heading and a subheading, the article also consists of search engine optimised embedded words throughout the whole article. However the embedded links did not open on a new page which disengages the article and decreases the chances of the reader returning to the article.

Screenshot: A paragraph from the Vox Article portraying SEO embedded words.


At the end of the article hyperlinks of other related stories are provided, however these links also did not open on a new pages again decreases the chances of the reader returning to that particular page.

In terms of interactivity, a comment section has also not been provided, however through the embedded word links and images of tweets the readers can further read about the topic as well as read and write comments of their own on the twitter page. Allowing the author to generate conversation and buzz about the topic (Martin,2018).

Accuracy and Credibility

Both news stories links, tags and embedded words were all accurate and linked to the correct online webpages. However they were not effective as the links did not open on different pages (Martin,2018).


Both News story covered the story well in terms of context, both stories was clear, short and concise. The stories were easy to follow and understand context wise.

However, in terms of online presentation VOX news story was easier to follow and get engaged to, there were more multimedia, they posted the image of the tweets with made it easier to follow.

The paragraphs were shorter and key words were embedded which made scannability of the article easier. There was only one small banner add in the middle of the text which worked, as it helped break up the text increasing brevity of the article.

Hindustan times on the other hand has a lot information tabs on the page, which can cause focus to shift from the main article. Banner adds on the left side of the page was also quite distracting. The paragraphs were chunky, and there was a major lack of multimedia in the article, which again can lead to the reader being bored or not interested in the article.

Vox’s news story in my opinion would be the most effective mainly because of the embedded search engine optimisation words throughout the short paragraphs, that really engaged me as a reader to click and learn more about the story as well as create conversation about the article. The article was already concise and short but with the added images of tweets, the author further portrayed the article to be really short and quick which can pull a lot of readers into the article right at the beginning.

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