Story topic and angle
During the recent weeks, this British porcine character becomes immensely popular in China. However,owing to the subversives of this rosy-cheeked Peppa Pig, this animated swine has been taken down from a video-sharing app Douyin, which deleted more than 30,000 clips (Gurdian, 2018).Moreover, the hashtag Peppa Pig was also unsearchable. In fact, in 2015 this cartoon was firstly launched in China, which is humorous, lively and accords with core socialist values. Many Chinese parents contend high-quality British cartoons can help boost English language skills among the young. Nonetheless, nowadays, there are numerous Peppa-related merchandises like tattoos, watches and accessories and even reportedly plans to open two Peppa Pig theme park.
Up to now, this original seemingly innocuous two-legged pig has been a symbol of teen rebellion, which means that Peppa Pig had been associated with the slang term, shehuiren or society people–who run counter to the mainstream value and are usually poorly educated with no stable job. They are unruly slackers roaming around and the antithesis of the young generation the party tries to cultivate. In fact, it is not the first time a cartoon character was targeted. Last year, the country banned Winnie the Pooh for resembling Present Xi Jinping.
Therefore, I plan to write a feature story to expound the radical reason accounting for the advent of this popular trend among young generation. My story angle is to narrate personal experience revealing subversive changes of this cartoon character from the perspectives of delivery drivers. They are both participants and composer to make Peppa Pig become an icon of counterculture.
Publication and target user group
The publication I want to choose is Chinese social media and digital media such as Weibo, Wechat and state-run People’s network. This event happened in China, so I center on Chinese people. And it is well known that Internet has been an extremely crucial approach for the audience to absorb information. Furthermore, the pervasive rate of Weibo and Wechat is the highest in China and People’s network as a mouthpiece of authority is credible and authoritative to great extent.
In reality, in Australia the show was also criticized by News Crop columnist Ackerman due to having a “weird feminist agenda”. So ABC News as Australia’s leading source of information is necessary to issue relevant reports about the banning Peppa Pig in China.
With regards to the target audience, the primary intended audience is young generation who launched this campaign on the subversion of Peppa Pig and enjoy revelry. The secondary audience is pre-school children’s parents who complain that their children were addicted to the cartoon show and imitated dangerous behaviours of this gangster pig.
Human: The most interesting thing about this small pink cartoon pig is that consumers tend to ask delivery drivers or restaurant owners to draw a picture of Peppa Pig in the remark column of the receipt when ordering takeaway food. Hence, I will interview some customers and deliver drivers about their personal experience, opinions and attitudes towards this prevalent phenomenon.
Online: I will make use of the function of Google Alerts to tweet customized content related to Peppa Pig to me everyday. As a consequence, I have collected massive online resources including reports, videos and notice issued by Douyin and government, comments on social media and so on that I can refer to.
My feature story will consist of transcripts of my interviewees, some subversive versions of Peppa Pig including images, videos.
Relevant reports will be embedded into my feature story with hyperlinks.
I also attempt to collect Internet users’ views regarding removals of playful pink piglet from lip-synching app–Douyin by posting questions on Weibo if possible.