Former Russian spy critically ill in UK ‘after exposure to substance’-published by The Guardian

I am interested in talking about a breaking story named ‘Former Russian spy critically ill in UK after exposure to substance’ which published by The Guardian.











  • The story use multiple media, such as infographic and video to help viewer better understand the content.
  • Some emboldened words which link to background and other relevant resources.
  • A video comes from YouTube will automatically play when the user enter the page.
  • Use keywords in the headings for search engine optimisation.


  • Transmedia:

           The story provides several emboldened words which link to other relevant information, but it is noticeable that all the              resources are point to the stories of The Guardian. Therefore, I suggest that some of these hyperlinks can link to other news delivery channels like Huffington post or CNN. For example: this way, viewer can access more information with different angles.

  • Accessibilty:

    When users scroll down, the video should automatically shrink to a smaller size and move to the bottom right. In this way, users can consume the textual content and simultaneously watch the video. Huffington Post is an good example:

          Moreover, after playing the video, some other updated news videos can continue to play in order to grip viewer’s attention. It is an effective way to increase page-view.

  • Scannability:

    Given that the story is detailed but a little long, I suggest that some subheadings can be inserted to split each paragraph and signal the content to come. As for the story, I will add these subheadings:

  •   Description of relevant people
  •   Who is Skripal
  •   Track back to the death of another spy in 2006

In addition, there should be more images and galleries to break up the text.

  • Community/conversation

On the bottom of the page, a comment section will help users better engage with the story.




1 Comment

  1. Some useful observations here, especially about the accessibility/useability of Huffington Post video functionality. Early on in the story the text is broken up by the map and images, however later on yes, it’s a good idea to insert subheadings. You wouldn’t do that for each paragraph, only coherent sections e.g. the material about Litvinenko.
    A few other thoughts for your full analysis:
    – don’t forget to caption and credit this feature image – especially as it’s a very old photo of Skripal.
    – why didn’t you embed your links in keywords instead of spelling out the URLs in full. If you don’t know how to embed a link, please look at my slides from the week.
    – when you’re suggesting the journalist link to stories for competitor publications, think about what happens to the traffic you’re directing away from the site.
    – what specific information does the Huffington Post article give users that the Guardian story doesn’t?
    – don’t forget to use keyword tags as part of your post (see the tags field to the right of the new post field on the blog)\
    – what other images are required, and would they have to be paid for…adding to the cost of producing the story?
    – are you aware of the different font settings in the blog post menu? You used a heading font for your first sentence and I’m not sure if that was intended.
    – there are quite a few spelling mistakes in your post (and in some other peoples’ too). In the next two assignments you will lose marks for spelling mistakes.
    – What conversation would people have about this topic, and how would it extend the story? Think about this carefully before dedicating expensive moderation resources to opening up a story for discussion.

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