Uber halts self-driving tests after pedestrian killed in Arizona- The Verge (digital born) analysis

I chose the story  of Uber halts self-driving tests after pedestrian killed in Arizona  ,which was posted by  the Verge , mainly  analysed through both website and mobile versions.


Based on “Writing for the Web ”(Bradshaw, 2018), the online delivery of this news story could be improved through the following principles to meet the users needs :

  • Hypertextuality

-Subtitle : This news added quite an unnecessary subtitle which is similar to its main title while a news title should be keep clear,short and simple.

screenshot of title and sutitle from The Verge article ” Uber halts self-driving tests after pedestrian killed in Arizona”. Published Mar 19, 2018, written by Andrew J. Hawkins.

 

-All links were relevant but the pink font color was too shiny, it would direct the readers’ eye more to those links rather than content.

screenshot of links in content from The Verge article ” Uber halts self-driving tests after pedestrian killed in Arizona”. Published Mar 19, 2018, written by Andrew J. Hawkins.
  • Multimediality

– The feature image was an unclear -logo vehicle. Besides this, an dynamic advertising was featured at the top of sidebar ,  at first glance, no useful  information provided above the hold.

screenshot of feature image from The Verge article ” Uber halts self-driving tests after pedestrian killed in Arizona”. Published Mar 19, 2018, written by Andrew J. Hawkins.
  • Interaction and interface design improvement

A search bar need to add in the mobile version.

Category : Because this news was classified in “More” category, both of the two versions were confusing to find it by filtering the categories . To make it belongs to the “Tech” part would be appropriate for searching.

screenshot of categories organisation from The Verge article ” Uber halts self-driving tests after pedestrian killed in Arizona”. Published Mar 19, 2018, written by Andrew J. Hawkins.

Comment : The mobile version has a button for view comments , but the online one automatically showed them all. It is essentially to keep interface simple and easy for viewers  review the news content.

screenshot of comment section (online) from The Verge article ” Uber halts self-driving tests after pedestrian killed in Arizona”. Published Mar 19, 2018, written by Andrew J. Hawkins.

 

screenshot of comment section (mobile) from The Verge article ” Uber halts self-driving tests after pedestrian killed in Arizona”. Published Mar 19, 2018, written by Andrew J. Hawkins.

 


References :

Bradshaw, P. (2018). Writing for the Web. In The online journalism handbook: skills to survive and thrive in the digital age (pp. 72–98). Routledge.

Hawkins, A. J. (2018, March 19). Uber halts self-driving tests after pedestrian killed in Arizona. Retrieved March 26, 2018, from https://www.theverge.com/2018/3/19/17139518/uber-self-driving-car-fatal-crash-tempe-arizona

 


Word count : 228

About Bihan Hu 6 Articles
Mater of Media Practice student in USYD/ Chinese & Korean Simultaneous interpreter/ Freelancer of drama scenario translation

1 Comment

  1. There was so much to recommend in your analysis Jane – well done. Great to see your smiling face on this post, to see your links opening in new tabs and to see you referring to your textbook! A nice observation too about the poor captioning of the Uber vehicle which dominates the story above the “fold” [not hold]. I also agree that the precede is a little weak and repetitive – it lacks keywords. What would you have written? Maybe: Autonomous Uber car kills woman with bike in Tempe
    Another strength of your analysis is the very clear visual illustration of your points.

    A few thoughts for your analysis:
    – You need a feature image on your post. Check out the feature image function to the bottom right of the new post field.
    – I agree that the pink links are jarring. They distract your eye from the surrounding text. What colour would you choose instead?
    – When I looked at the story it was categorised Cars>Ride Sharing – so perhaps this is cross categorised in several ways.
    A few writing tips:
    You could have cut the words “The Verge (digital born) analysis” from your title as they weren’t necessary. I know this is analysis from the assignment 1 category and you tell me it’s the Verge in the first sentence.
    You also could have cut the length of your story captions, and linked to the story rather than writing the full credit each time eg. Screenshot of “Verge March 19 Uber article”

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